Plus Two Branding

Ethos launch campaign
Our budget was beyond miniscule. But we developed a strategy and brand campaign to relaunch the DeFi crypto platform Ethos. Our objective was to separate Ethos from dangerous centralized exchanges and to create a movement to inspire people to return to crypto’s roots and Defy with DeFi.

Manifesto video

Website

Promotional campaign

Anti-CEX social video

Blockchain Capital 

Since 2013, BCAP has been transforming brilliant ideas in history-making projects, including Coinbase, Kraken and Worldcoin. We were invited to develop a messaging strategy to help sharpen their appeal to the future Armstrongs and Altmans of the industry. So we created a Brand Promise and messaging concept that informed their new brand expression, Partners to Crypto Builders Since 2013. We also advocated that they update their starfish logo to turn it into a more creative expression of the blockchain.